Method of Delivery
                      The delivery of Cornwall Rivers Project 
                        is based on a methodology developed by the WRT over a 
                        number of years, and successfully implemented in two previous 
                        catchment scale projects - Tamar 2000 and Westcountry 
                        Rivers Project.
                      
                      Based on this rationale, the initial 
                        planning phase for CRP involved assessing 10 river catchments 
                        in their entirety to identify key problem areas, the nature 
                        and scale of the impacts emanating from these areas and 
                        the most effective methods of dealing with these impacts. 
                        Ultimately, the aim of this stage of the planning process 
                        was to trace impacts to a sub-catchment (tributaries) 
                        or individual stream level which can be targeted during 
                        the project, thereby optimising available resources to 
                        deliver maximum benefit. A further 5 catchments were added 
                        for attention in 2005.
                       
                        1. Catchment Planning
                        At the heart of the WRT's methodology 
                        is the 'Ecosystem Approach', a framework adopted under 
                        the Convention On Biological Diversity (CBD) to tackle 
                        given environmental problems at a scale appropriate to 
                        the successful remediation of these problems. Given that 
                        the majority of impacts on Cornwall's rivers, and particularly 
                        impacts on the salmonid fishery, are caused by diffuse 
                        sources of pollution which are transferred via an interconnected 
                        web of land and water within each river catchment, it 
                        follows that each catchment must be managed as an integrated 
                        unit in order to solve these impacts. To protect or enhance 
                        one area of a catchment whilst ignoring adjacent or interconnected 
                        areas is not a viable solution. 
                      Based on this rationale, the initial 
                        planning phase for CRP involved assessing 10 river catchments 
                        in their entirety to identify key problem areas, the nature 
                        and scale of the impacts emanating from these areas and 
                        the most effective methods of dealing with these impacts. 
                        Ultimately, the aim of this stage of the planning process 
                        was to trace impacts to a sub-catchment (tributaries) 
                        or individual stream level which can be targeted during 
                        the project, thereby optimising available resources to 
                        deliver maximum benefit.
                      2. Proactive involvement of stakeholders
                        Having identified specific sub-catchments 
                        or target areas in which to work within the catchment 
                        as a whole, the current stage of the project - the delivery 
                        phase - involves contacting farmers and river managers 
                        to raise awareness of the problems identified at the planning 
                        stage and seek practical solutions to these problems at 
                        an individual site or farm scale. Two main tools are used 
                        to achieve these outcomes: proactive farm visits and the 
                        production of whole farm plans.
                      In order to engage landowners effectively, 
                        it is necessary to proactively 'cold-call' individuals 
                        in target areas to initiate dialogue. Westcountry Rivers 
                        Trust field advisers spend a considerable proportion of 
                        their time proactively approaching landowners, progressively 
                        contacting as many individuals as possible within a specific 
                        catchment or sub-catchment. Intimate knowledge of specific 
                        geographic areas and communities is developed over time 
                        which provides advisers with credibility when approaching 
                        'new' farmers for the first time. 
                      Free field visits are offered to landowners 
                        with the objectives of jointly reviewing on-site land 
                        use and potential for environmental and economic improvements. 
                        Site specific management plans are then developed, integrating 
                        advice on best management practices with an appraisal 
                        of options to improve land use, reduce costs, improve 
                        returns and meet specific conservation needs. 
                      A key objective of CRP is to demonstrate 
                        economic savings and gains to farmers, for example through 
                        efficient management of fertilisers and farmyard manures. 
                        A considerable number of farms in the project will derive 
                        financial benefit from reducing nitrate fertiliser usage, 
                        the savings coming from careful targeting, timing and 
                        application of bag fertiliser and the application of correct 
                        values to soil N and organic manures in the crop requirement 
                        calculation. Coupled with the use of clover in suitable 
                        grass leys and focused cropping, grazing and cutting regimes, 
                        benefits accrue to both farm profitability and the environment. 
                        The substantial cash savings on fertiliser are equivalent 
                        to that which previously would have leached from the soil 
                        and contributed to the nutrient enrichment of adjacent 
                        watercourses. 
                      Farm yard manure, slurry and dirty 
                        water suffers from being referred to as farm 'waste'. 
                        This regularly means farmers underestimate its nutrient 
                        value as well as the costs associated with its storage 
                        and application. Here the project seeks to attach real 
                        values to this important farm by-product and reduce handling 
                        costs by waste minimisation techniques, in particular 
                        by concentrating effort on clean and dirty water separation 
                        in the farmyard. Advice is then directed to its careful 
                        application to reduce run off and maximise take up by 
                        the growing crop. 
                      Phosphates have perhaps played a bigger 
                        part than nitrates in the eutrophication problems associated 
                        with many Cornish rivers. As with nitrates soil testing 
                        has revealed that on many livestock farms the application 
                        of bag phosphate can be dramatically reduced or even cut 
                        out altogether. This work coupled with developing Best 
                        Management Practices to reduce loss of topsoil and erosion 
                        (phosphates often enter the river attached to soil particles) 
                        brings further gains to both farmer and water quality.
                      An extremely important feature of CRP 
                        is the development of 130 'Best Farming Practice' guidance 
                        notes, which are being distributed to landowners and river 
                        managers in conjunction with whole farm plans. These guidance 
                        notes provide practical information on a whole host of 
                        environmental management concerns, and stress the link 
                        between economic benefit and improved environmental husbandry 
                        where ever possible. Importantly, they are presented in 
                        a user-friendly format, accessible to both technical and 
                        non-technical readers.